Make a Credit Union Video. It's Good for Your Culture.

It's been a good race and congrats to Amy Leahy-McGraw for a job well done and bringing home first place.

I just came across something that hits close to home as we just completed the Young & Free "Lookin' Like a Fool With Your Money in the Bank" video challenge.

Geico just released a new video featuring staff and yes, even Warren Buffet himself dressed up rocking it out like Axel Rose (tats and all).

While it's a simple video titled, "All for You", the Geico culture really bleeds through in a fun and quirky way. Here you have one of the richest men in the world most likely stepping out of his comfort zone to do something different.

So what can we take away from this "service video" that Geico did?

Sharing from our own experiences in making the Young & Free  videos, I feel the video challenge was a great way for us to do something different at the office.

It was a great team building exercise for PTP NEW MEDIA and CU*SWAG that allowed us to come together to create something different while having fun.

Many times we are busy creating for our credit unions, however, we were able to step back and create something for everyone to enjoy and help spread the credit union love.

As always, wanting to go above and beyond, there was a lot of time spent in planning, recording, shooting, production and then campaigning through non-traditional channels with full microsite. 

Traditional thinkers may say "wow... what a waist of time and resources". 

On the contrary, the investment that was dedicated to this campaign was well worth it from an internal perspective simply for the fact that it forced us to come closer together as a team, step outside comfort zones and do something to help promote a movement that we love and are so passionate about.

Watch, enjoy and feel free to share and use our labors of love and passion below:

Comments

[Robbie Wright]

you guys were the least painful of the submissions... Very professional video and sound skills!

Our local news station has started following their employees home and gets the weatherman talking about why he loves meteorology at his kitchen table. It adds a very personal touch. CU's could learn a lot from that and the GEICO commercial.

[James Robert Lay]

Thx for the note and kind words Robbie. Love the note about your news station and making things more personal. That's what this social media thing is all about.