2010 CMBDC Conference - Credit Union Social Media Conversations

While at the CUNA Marketing and Business Development Council Conference in D.C., the CU GROW team caught up with Christopher Morris, Manager of Communications & Web Resources for the CUNA Council.  Christopher is responsible for the Councils' online presence, including all seven council websites, social networking site (CUNA Councils Connect), and other communication tools.Chris lead a discussion session on social media.  Check out the video below and give us a shout on how your CU is using social media to reach your members.

Comments

[Max Silver]

Really thought the most important take away from this is that just having a social media presence is not enough, you need offline channels pushing people towards your online channels. Augmenting your social media presence with grassroots marketing is essential to building a strong, lively community. - @cobrandedcards

[James Robert Lay]

Thx for the note Max. Your thoughts are point on. Social media is not a stand alone marketing channel but complements traditional efforts. Traditional marketing is great at building the brand while social media and non-traditional marketing is all about connecting and build the relationship.