CUNA MBDC 2010 - Trevor Hendrickson Interview

While at the CUNA Marketing and Business Development Council Conference the CU GROW team caught up with Trevor Hendrickson for a quick interview.  Trevor just wrapped up a session on the "Effectiveness of Websites."  "Build it and they will come” may be the stuff Hollywood legends are made of, but not traffic driving, loyalty building, sales generating websites. Your website has the potential to increase the effectiveness of all your marketing efforts if you simply commit to the total integration of the Web into your marketing strategy.  Trevor (on Twitter: thendrickson) is the Founder & Owner of theWEBcentric.com.  Check out the interview with Trevor below and shout back on ways your CU is working to increase the effectiveness of your website.