General Session of Day 1 at the 2010 CUNA Marketing and Business Development Council Conference

By harnessing the power of the internet and grassroots support, the 2008 Obama presidential campaign fundamentally changed the way political campaigns are conducted. President Obama called his campaign manager, David Plouffe, "the unsung hero" who built the best political campaign in the history of the United States. Learn how you can model your credit union after this campaign's success, delivering effective messages and mobilizing your own members. With humor, passion and intelligence, Plouffe shared his approach to overall strategy development and tactical implementation, harnessing technologies to help connect with people and engage them to act, and sticking to your game plan in the face of crisis and skepticism.   Mark Adams, gave the CU GROW team a quick recap of the session keynoted by David Plouffe from the first day of the CUNA Marketing and Business Development Council Conference.

Check out the video below and shout back with ways your CU is strategizing and harnessing technologies to help connect with your members.

Comments

[Fusionbox]

I enjoyed your post. As David Plouffe shared his approach to overall strategies in the Obama campaign including "...harnessing technologies to help connect with people and engage them to act..." can be directly applied to CU web sites.

A site’s design dictates it’s usability and provides the first impression visitors get of your Credit Union. If you have a poorly designed site, you are losing potential members every day. Credit Union web design will not only help you gain more members, but it will help you retain your current members by promoting new events, deals, and creating a site your members will want to check with on weekly, if not daily basis.

Growing your Credit Union’s on-line presence through search engine marketing is an excellent way to attract youth members. Twenty somethings are a target market that all Credit Unions would like to capture. In order to reach this younger generation, Credit Unions must engage them on-line. Besides a clean web design and easy navigation, a social media campaign is also recommended to post promotions and events that your Credit Union is currently offering. This is a great service to your new and existing customers. Think how far a referral program could go alongside a Credit Union’s promotions.

The NAFCU (National Association of Federal Credit Unions) website states, “In the technology-driven world of today, it is imperative that your credit union is fully optimizing online tools to reach its audience.” Credit Union Web Development with marketing and Analysis tools will help you reach out to a virtually un-tapped customer base.