MACQUEE Finalists: Tips for Effective Marketing Campaigns

In less than two weeks, CU Grow will be heading to the 2010 MAC Conference in California. We wanted to get the inside info on the 2010 MACQUEE Finalists, so we caught up with Sarah Cecchin, the moderator for the Finalists Session. Sarah is the Assistant Vice President of Marketing for Pacific Service Credit Union and the topic for this session is Essential Elements of an Effective Marketing Campaign.

Sarah pointed out several key strategies implemented by the MACQUEE Finalists that other credit unions can use for their marketing campaigns:

• Finalists implemented campaigns that used word of mouth marketing as their primary method to generate buzz.
• To keep overall costs down, these campaigns were extremely targeted toward a specific group as well as clever and catchy.
• Credit unions can show authenticity by going out into the community as opposed to asking people to come into their branches for the promotion.

To hear more useful tips from Sarah, check out the podcast below.

Thanks for checking out this podcast about the 2010 MACQUEE Finalists and the driving factors for a successful campaign. Feel free to shout back with your thoughts on innovative campaign ideas.