MAC 2010: Bruce Philp Chat

At the 2010 Marketing Association of Credit Unions Conference in Palm Desert, California brand advocate Bruce Philp (on twitter: @brandcowboy) gave the opening session on the enlightened consumer. Watch the clip below to see Jenn Bills Wade (on twitter: @JennBills) take a minute with Bruce to discuss his perspective on how a brand should be looked at as a constitution and not a label. Comment and let us know what you think a brand should be.